Manhattan Toy +

That’s Total Mom Sense

Once upon a time, back when “text” was still a noun, and not every toy had batteries, there was a little toy company that set out to become the best toy company ever. Not because it endeavored to make a more loveable teddy bear or truck that turns into a wristwatch, but because it endeavors to make a difference. The little company called Manhattan Toy recognizes that we are profoundly influenced by the toys we play with. That in every little pair of hands lies not a marketing opportunity, but a chance to positively affect the future. That having a sense of humor means the difference between enduring life, and enjoying it.

Press Article

Featured on ManhattanToy.com

“We are excited to share about our partnership with Kanika Chadda Gupta, journalist, entrepreneur, and host of the top-rated podcast, That’s Total Mom Sense where she interviews industry experts on their life stories, parenting, and wellness.”

Sponsored Episodes

The following episodes have 60-second pre-roll ads where Kanika authentically promotes our sponsor and shares her personal experience with her kids and their love of the brand.

Rukus Avenue Radio

North America’s preeminent South Asian music, media and film company.

Rukus Avenue Radio has a history spanning 23 years and a reach across the world. As Dash Radio’s exclusive South Asian podcast network, Rukus Avenue Radio reaches 3.1 million unique listeners a month and 15.5 million across social media platforms.

Social Media Content

A content collaboration overview

We posted Instagram posts + stories and Facebook posts + stories to leverage our followers on these channels and promote creative director Jeanne Bleu’s interview along with the relevant sponsored episodes.

WOMEN
AGES 25 - 34
AGES 35 - 44
FROM THE US
FROM INDIA
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Distribution
Rukus Avenue Radio
Apple Podcasts
Spotify
Google Play
Stitcher