073: Sarah Harden — What Women Want: Championing Female-Driven Narratives in Media

073: Sarah Harden — What Women Want: Championing Female-Driven Narratives in Media

073: Sarah Harden — What Women Want: Championing Female-Driven Narratives in Media 1920 1080 Chase Jennings

If you’ve found yourself binging on the latest shows to break free from the stress and monotony of life in a pandemic, chances are you’ve come across The Morning Show, Little Fires Everywhere, and Big Little Lies. All productions of Hello Sunshine released on Apple TV, Hulu, and HBO respectively.

Having bagged 18 Emmy nominations, Hello Sunshine is a welcome disruptor and new media company that puts women at the center of every story that it creates, celebrates, and discovers. Stories we love, big and small, funny and complex, across television, film, books and podcasts, shining a light on where women are now and helping them chart a new path forward.

It’s the brainchild of America’s sweetheart Reese Witherspoon, who…fun fact…began her acting career after first enrolling at Stanford. We’ve had the pleasure of watching her grow up on screen through her roles in Pleasantville, Cruel Intentions, the Legally Blonde series (which is soon to be a trilogy!) and her Academy Award winning performance in Walk the Line, to name a few. To top it off, she became a mom at the ripe age of 23 and made it her priority to be devoted to her three children, Ava, Deacon, and Tennessee.

As accomplished as she is, she knew she didn’t want her career to be just about her. She decided to leave a legacy that’s far more impactful and inclusive. Hello Sunshine.

So who’s heading the company behind the scenes and is Reese’s own trusted right hand woman? It’s Sarah Harden. Sarah has been at the helm as CEO leading Hello Sunshine through its rapid growth as a premium content studio and direct-to-consumer media brand. Prior to this, Sarah was President of Otter Media, a privately held joint venture between AT&T and the Chernin Group, where she spearheaded Otter’s first investment – Hello Sunshine. As President, she acquired, invested and launched global OTT video services with a variety of media companies including Fullscreen, Roosterteeth, Crunchyroll, Ellation, and Sky. During her leadership, Otter generated $400 million in revenue and acquired and retained more that 1.5 million paying subscribers across its video subscription businesses. Earlier on, Sarah was Group Director at New Corp Asia and SVP of Business Development at Fox Networks. She began her career at Boston Consulting Group in Melbourne, Australia and went on to attend Harvard Business School with high distinction as a Baker Scholar.

Sarah’s most important role, however, is being a mother. Sarah and her husband Dave have 3 kids — Lulu, 16, Tommy, 14, and Fletcher, 10. And, another fun fact…she’s a twin! These days, she’s helping crack algebraic equations and reading her kids’ persuasive letters to bring home a pet hamster, while negotiating multi-million dollar deals with top global networks via Zoom. All in a day’s work.

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