Today’s episode is with the founders of Foodstirs. Foodstirs is an American cooking and lifestyle company that produces baking kits, mixes and grab and go sweet snacks for sale online, by subscription, and in select stores like Whole Foods. All products are organic, non-GMO ingredients and are intended to be “kid-friendly” to prepare.
Foodstirs Junk-Free Bakery was founded by Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar in Santa Monica, California in 2014. Galit first came up with the idea and showed her baking kits to other parents (including Sarah Michelle) at her children’s school, which spurred her to become a co-founder. The two then presented the idea to Greg, which encouraged him to join as Co-founder and Co-CEO.
These three parents are determined to challenge the status quo and create better food experiences for everyone and are reinventing the multibillion dollar fresh baked goods food category. Over the years, Galit and the team have increased Foodstirs’ sales by more than 10 times and has successfully landed the brand’s USDA Organic baking mixes in more than 7,500 natural, conventional and big box retailers across the U.S. They say, “If you can’t pronounce it, we’re not making it. Because the only place for junk is in the drawer. When ingredients are awesome and steps are simple, we can create sweet experiences. Together we can all be Foodstirs.”
Meet My Guests:
- WEBSITE: Foodstirs.com
- INSTAGRAM: @galitlaibow
- INSTAGRAM: @Foodstirs
- TWITTER: @Foodstirs
- FACEBOOK: /Foodstirs
- YOUTUBE: /foodstirs
Press:
- FOODSTIRS: Press Page
- FORBES: Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends
- FORBES: Sarah Michelle Gellar On How To Slay A $7 Billion Dollar Industry
- CNBC: Foodstirs Modern Baking founders Galit Laibow (CEO), Sarah Michelle Gellar (chief brand officer) and Greg Fleishman (COO)
Mom Haul:
- FOODSTIRS: Baking Kits & Grab-and-Go (Receive 30% off using promo code MOMSENSE30)
- NOTABILITY APP: Quick Notes & Annotation
- HONEST: Hand Sanitizer Spray
- HONEST: Tinted Lip Balm
- AMAZON: Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
