For new moms and moms to be, it can get overwhelming when you see a breast pump for the first time let alone research all the brands on the market.
Today, I’m meeting with the founders of a new breast pump on the block called Babyation. We’re going to talk about how they are disrupting the market and helping families nourish their babies in a more effective, efficient way.
Babyation was founded by Jared Miller and Samantha Rudolph, a husband-and-wife team based in St. Louis. Jared is primarily responsible for product development and oversight, as well as sourcing and technology. Samantha’s area of responsibility spans all business aspects, including marketing and finance. Babyation’s core team currently consists of six people, including five women and two people of diverse backgrounds.
Jared Miller (CTO) is an expert in the implementation of emerging technologies. He leads all product development efforts for Babyation and is an expert in the implementation of emerging technologies. He leads a team of internal staff and trusted engineering subcontractors. With a background in system integration, IT engineering, and software development, his skillset encompasses all phases of high-tech project execution, from proposal development through conceptual and detailed design, to project management and execution. He has also been responsible for implementing quality systems and change-management practices at multiple organizations. Mr. Miller has developed the pneumatics, circuitry, microcontroller firmware and related software behind Babyation’s breast pump, and is the lead inventor on multiple US and international patents. He received his Bachelor of Science in Engineering with a concentration in Computer and Telecommunications Engineering from the University of Pennsylvania. He has owned his own software and technology consulting firm since 2007.
Samantha Rudolph (CEO) excels at designing innovative strategies for startups, nascent businesses and cutting-edge product launches. Sam spent nine years as a serial entrepreneur within ESPN, where she founded the pre-game area of ESPN’s Stats & Analysis team, the group responsible for live scores and stats across platforms. She produced ESPN’s creative staging for three days of live television from the floor of the Consumer Electronics Show, focusing on the company’s big picture and brand. Sam was also part of the launch team at ESPN’s Los Angeles division, and she oversaw the business development team responsible for evaluating new technologies. Sam graduated with a Bachelor of Science in Economics from The Wharton School at the University of Pennsylvania, where she received dual concentrations in Operations and Information Management (Decision Processes) and Management (Strategic Focus). Sam has served as a mentor for the Stadia Ventures accelerator since 2016, and she is the Treasurer of the St. Louis Breastfeeding Coalition. Sam is also a Certified Lactation Counselor.