Rafi Nova Marissa Goldstiein

078: Marissa Goldstein — Repairing the World Through Work, Travel + Parenting

078: Marissa Goldstein — Repairing the World Through Work, Travel + Parenting 1200 803 Chase Jennings

There are many heroes that have made a substantial impact during the global pandemic. Veterans of sustainable product manufacturing, Co-Founders Marissa and Adam Goldstein, who founded Rafi Nova named after their two sets of twins and travel partners: Raya, Efi, Noa, and Eyva, quickly pivoted their business to give back.

Known for their handcrafted bags, they began making 100% cotton face masks and donated 150,000 masks to frontline workers.

Rafi Nova is a social enterprise on a mission to create products that meet the ever-changing needs of families while connecting global communities. Founded as a fair-trade fashion brand to equip adventurous families with sustainably made travel bags, the company shifted focus to face masks to solve the urgent needs of families and communities.

Marissa Goldstein is a proud mother to two sets of twins and CEO leading sustainable fair-trade travel accessory brand, Rafi Nova. As an avid traveler, Marissa founded Rafi Nova to encourage families to travel while creating meaningful connections with global communities. While the pandemic shifted her company’s production to face masks it expanded the company’s ability to connect and protect communities and support social causes committed to inclusivity. Under Marissa’s leadership, Rafi Nova will have donated more than 150,000 masks to organizations in need and workers on the front line by the year’s end.

Prior to launching Rafi Nova, Marissa and her husband, Adam, worked in the sustainable product manufacturing industry. After earning an MBA at Babson University, Marissa and her family of four (at the time) split their time in Vietnam and Boston, MA. While in Vietnam in 2017, Marissa noticed a group of Hmong women were selling handmade clothes made from brightly colored textiles. Goldstein felt compelled to tell those people’s stories and incorporate it into her business.

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  • RAFI NOVA: Receive 20% off on Rafi Nova products (kids + adult face masks, bags, etc.) using the promo code MOMSENSE20
73 Sarah Harden on Thats Total Mom Sense with Kanika Chadda-Gupta

073: Sarah Harden — What Women Want: Championing Female-Driven Narratives in Media

073: Sarah Harden — What Women Want: Championing Female-Driven Narratives in Media 1920 1080 Chase Jennings

If you’ve found yourself binging on the latest shows to break free from the stress and monotony of life in a pandemic, chances are you’ve come across The Morning Show, Little Fires Everywhere, and Big Little Lies. All productions of Hello Sunshine released on Apple TV, Hulu, and HBO respectively.

Having bagged 18 Emmy nominations, Hello Sunshine is a welcome disruptor and new media company that puts women at the center of every story that it creates, celebrates, and discovers. Stories we love, big and small, funny and complex, across television, film, books and podcasts, shining a light on where women are now and helping them chart a new path forward.

It’s the brainchild of America’s sweetheart Reese Witherspoon, who…fun fact…began her acting career after first enrolling at Stanford. We’ve had the pleasure of watching her grow up on screen through her roles in Pleasantville, Cruel Intentions, the Legally Blonde series (which is soon to be a trilogy!) and her Academy Award winning performance in Walk the Line, to name a few. To top it off, she became a mom at the ripe age of 23 and made it her priority to be devoted to her three children, Ava, Deacon, and Tennessee.

As accomplished as she is, she knew she didn’t want her career to be just about her. She decided to leave a legacy that’s far more impactful and inclusive. Hello Sunshine.

So who’s heading the company behind the scenes and is Reese’s own trusted right hand woman? It’s Sarah Harden. Sarah has been at the helm as CEO leading Hello Sunshine through its rapid growth as a premium content studio and direct-to-consumer media brand. Prior to this, Sarah was President of Otter Media, a privately held joint venture between AT&T and the Chernin Group, where she spearheaded Otter’s first investment – Hello Sunshine. As President, she acquired, invested and launched global OTT video services with a variety of media companies including Fullscreen, Roosterteeth, Crunchyroll, Ellation, and Sky. During her leadership, Otter generated $400 million in revenue and acquired and retained more that 1.5 million paying subscribers across its video subscription businesses. Earlier on, Sarah was Group Director at New Corp Asia and SVP of Business Development at Fox Networks. She began her career at Boston Consulting Group in Melbourne, Australia and went on to attend Harvard Business School with high distinction as a Baker Scholar.

Sarah’s most important role, however, is being a mother. Sarah and her husband Dave have 3 kids — Lulu, 16, Tommy, 14, and Fletcher, 10. And, another fun fact…she’s a twin! These days, she’s helping crack algebraic equations and reading her kids’ persuasive letters to bring home a pet hamster, while negotiating multi-million dollar deals with top global networks via Zoom. All in a day’s work.

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041: Kate Anderson — Crowdfunding to Scale Your Business

041: Kate Anderson — Crowdfunding to Scale Your Business 1024 512 Chase Jennings

Kate Anderson on Thats Total Mom Sense with Kanika Chadda-Gupta

As the adage goes, “it takes money to make money.” For female entrepreneurs, that money can be elusive when starting a business or trying to grow one.

According to a Forbes article by Kerry Hannon, author of “Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life,” her friend Linda Abraham — a serial entrepreneur, angel investor and start-up board member told her the biggest hurdle for female entrepreneurs: “Raising capital. I am sorry to say that, but it’s true.”

Hannon interviewed several women in the early stages of starting ventures and each said that having enough seed money in the bank is what is slowing them down. A few said they considered launching a crowdfunding campaign — raising cash online through a campaign and inviting people to help them. But they were nervous about taking this non-traditional approach.

On today’s show, I am joined by Kate Anderson of iFundWomen, a popular crowdfunding platform for female entrepreneurs.

Kate Anderson is a leader in generating change and gender equality within the private fundraising space. As co-founder and Operations Director of iFundWomen, she has driven millions of dollars into the hands of female founders. iFundWomen’s flexible crowdfunding platform combines a pay-it-forward model, expert startup coaching, professional video production, and a private community for its entrepreneurs, all with the goal of helping female entrepreneurs launch and grow better businesses. Kate lives in Boston with her husband and their three kids, Maggie, JR and Audrey.

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