There are many heroes that have made a substantial impact during the global pandemic. Veterans of sustainable product manufacturing, Co-Founders Marissa and Adam Goldstein, who founded Rafi Nova named after their two sets of twins and travel partners: Raya, Efi, Noa, and Eyva, quickly pivoted their business to give back.
Known for their handcrafted bags, they began making 100% cotton face masks and donated 150,000 masks to frontline workers.
Rafi Nova is a social enterprise on a mission to create products that meet the ever-changing needs of families while connecting global communities. Founded as a fair-trade fashion brand to equip adventurous families with sustainably made travel bags, the company shifted focus to face masks to solve the urgent needs of families and communities.
Marissa Goldstein is a proud mother to two sets of twins and CEO leading sustainable fair-trade travel accessory brand, Rafi Nova. As an avid traveler, Marissa founded Rafi Nova to encourage families to travel while creating meaningful connections with global communities. While the pandemic shifted her company’s production to face masks it expanded the company’s ability to connect and protect communities and support social causes committed to inclusivity. Under Marissa’s leadership, Rafi Nova will have donated more than 150,000 masks to organizations in need and workers on the front line by the year’s end.
Prior to launching Rafi Nova, Marissa and her husband, Adam, worked in the sustainable product manufacturing industry. After earning an MBA at Babson University, Marissa and her family of four (at the time) split their time in Vietnam and Boston, MA. While in Vietnam in 2017, Marissa noticed a group of Hmong women were selling handmade clothes made from brightly colored textiles. Goldstein felt compelled to tell those people’s stories and incorporate it into her business.
Meet My Guest:
- WEBSITE: RafiNova.com
- INSTAGRAM: @rafinova_go
- INSTAGRAM: @twinsonthegox2
- FACEBOOK: /rafinovago
- LINKEDIN: Rafi Nova
- BIZJOURNALS.COM: In Her Own Words: Rafi Nova co-founder Marissa Goldstein’s 4-year-old rewrote her startup’s business plan
- CARASOULIA.COM: A Mother’s Work: Marissa Goldstein, Founder: Rafi Nova
- MEDIUM.COM: Heroes Of The COVID Crisis: How Marissa Goldstein of Rafi Nova Donated Thousands Of Masks To Front Line Workers & People In Need