entrepreneurship

81 Emily Groden on Thats Total Mom Sense with Kanika Chadda-Gupta

081: Emily Groden — Who Wants Waffles?

081: Emily Groden — Who Wants Waffles? 1920 1080 Chase Jennings

As many of us are homeschooling our kids or managing their hybrid school schedules along with our own work day, we’re all scrambling in the mornings. Breakfast is undoubtedly the most important meal of the day as our kiddos are breaking their fast of 12 hours of sleep beforehand. So we want to give them foods that are satiating and nourishing.

Today, we’re talking to a female and mom founder, Emily Groden, who’s helping make breakfast a little easier and a lot healthier. Her company is called Evergreen and they specialize in waffles.

Evergreen, features miniature waffles made with 100% whole wheat, no refined sugar or dairy, and flavored only with fruits, vegetables, nuts or spices. Varieties include banana peanut butter, mixed berry almond, matcha chocolate chip, zucchini and carrot, and pumpkin and pecan. The products are available to purchase online and in Whole Foods stores throughout the Midwest.

As a working mom, Emily Groden needed a quick and easy breakfast for her toddler, but was not willing to sacrifice quality, nutrition, or taste for convenience. Launched in early March 2020, Evergreen frozen waffles are made with 100 percent whole wheat flour and flavored only by real fruits, vegetables, nuts and spices – without refined sugar, dairy, or preservatives.

While Emily originally created Evergreen for her own family, she is now on a mission to clean up the frozen waffle category. Carried in more than 45 Whole Foods Market locations across the Midwest and counting, Evergreen is rapidly growing a loyal base of health-conscious consumers who appreciate the clean ingredients, nutritional benefits, and delicious flavors.

From day one, Emily has focused on embedding philanthropy and social responsibility into her brand’s DNA. Evergreen currently makes monthly contributions to the NAACP Legal Defense Fund and ongoing food donations to the Common Pantry in Lakeview, a nonprofit dedicated to combating hunger and food insecurity in Chicago neighborhoods.

Prior to founding Evergreen, Emily served as General Counsel for The Alinea Group, owner of the only 3-Michelin Star restaurant in Chicago, and Tock, an industry-shifting reservation platform. Before her pivot into the hospitality industry, Emily practiced law at Kirkland & Ellis as a corporate associate focused on mergers and acquisitions and worked for Analysis Group, an economic consulting firm in Boston.
A lifelong athlete with a passion for food, Emily was a Division I swimmer in college, is an Ironman finisher and Boston Marathon qualifier, and a recipient of the Level I and Level II Awards in Wines through the Wine & Spirit Education Trust.

Emily graduated cum laude from Yale College and Harvard Law School. She currently lives in Chicago with her husband and daughter Riley, Evergreen’s number one fan.

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80 JJ Ramberg on Thats Total Mom Sense with Kanika Chadda-Gupta

080: JJ Ramberg — Building a Social Network Through Podcasting

080: JJ Ramberg — Building a Social Network Through Podcasting 1920 1080 Chase Jennings

JJ Ramberg is the co-founder of Goodpods – the podcast centric social networking app where you can follow friends and influencers — ranging from Malcolm Gladwell and Gwyneth Paltrow to Kim Kardashian and me (Kanika) — to see what they’re listening to. Before this, JJ spent over a decade as the anchor of the show Your Business on MSNBC and she founded the mission-driven coupon company Goodshop which has donated more than $14 million to causes designated by its users. JJ has three kids ages 10, 11 and 12 and is married to her architect husband Scott Glass.

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Rafi Nova Marissa Goldstiein

078: Marissa Goldstein — Repairing the World Through Work, Travel + Parenting

078: Marissa Goldstein — Repairing the World Through Work, Travel + Parenting 1200 803 Chase Jennings

There are many heroes that have made a substantial impact during the global pandemic. Veterans of sustainable product manufacturing, Co-Founders Marissa and Adam Goldstein, who founded Rafi Nova named after their two sets of twins and travel partners: Raya, Efi, Noa, and Eyva, quickly pivoted their business to give back.

Known for their handcrafted bags, they began making 100% cotton face masks and donated 150,000 masks to frontline workers.

Rafi Nova is a social enterprise on a mission to create products that meet the ever-changing needs of families while connecting global communities. Founded as a fair-trade fashion brand to equip adventurous families with sustainably made travel bags, the company shifted focus to face masks to solve the urgent needs of families and communities.

Marissa Goldstein is a proud mother to two sets of twins and CEO leading sustainable fair-trade travel accessory brand, Rafi Nova. As an avid traveler, Marissa founded Rafi Nova to encourage families to travel while creating meaningful connections with global communities. While the pandemic shifted her company’s production to face masks it expanded the company’s ability to connect and protect communities and support social causes committed to inclusivity. Under Marissa’s leadership, Rafi Nova will have donated more than 150,000 masks to organizations in need and workers on the front line by the year’s end.

Prior to launching Rafi Nova, Marissa and her husband, Adam, worked in the sustainable product manufacturing industry. After earning an MBA at Babson University, Marissa and her family of four (at the time) split their time in Vietnam and Boston, MA. While in Vietnam in 2017, Marissa noticed a group of Hmong women were selling handmade clothes made from brightly colored textiles. Goldstein felt compelled to tell those people’s stories and incorporate it into her business.

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  • RAFI NOVA: Receive 20% off on Rafi Nova products (kids + adult face masks, bags, etc.) using the promo code MOMSENSE20
75 Gabrielle Bernstein on Thats Total Mom Sense with Kanika Chadda-Gupta

076: Gabrielle Bernstein — Manifesting Your Dream Life

076: Gabrielle Bernstein — Manifesting Your Dream Life 1920 1080 Chase Jennings

Wouldn’t it be amazing if you could use your super powers to attract exactly what you want in life? Whether you are vying for that promotion, yearning to find love again, or praying for a child, you can manifest what you want. And my guest today can show you how.

I am thrilled to have with me New York Times bestselling author, international speaker, and spiritual junkie, Gabrielle Bernstein on my show.

In 2008, she founded HerFuture.com, a social networking and mentoring website for women. She has worked as a public relations entrepreneur and is the founder SparkPlug Communications. She co-founded the Women’s Entrepreneurial Network, a non-profit professional organization that connects female entrepreneurs, and has written seven books including Add More Ing to Your Life, The Universe Has Your Back – Transform Fear to Faith, and most recently Super Attractor – Methods for Manifesting a Life Beyond Your Wildest Dreams.

She’s been on a spiritual path in life. It all started with her sitting by her mother’s side, meditating in ashrams in upstate New York.

She turned to spirituality on and off throughout her teens and early twenties. She was a dabbler until her darkest hour. It was spirituality that saved her in October 2005, when she hit bottom and got sober.

The day she chose sobriety was the day she became a Spirit Junkie. She started soaking up spiritual principles, meditation practices and anything else that helped her get aligned with her true purpose: to be a source of love and inspiration in the world.

Her mission is to help you crack open to a spiritual relationship of your own understanding so that you can live in alignment with your true purpose, too!

There are many ways that Gabby can help you, no matter where you are on your spiritual path.

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071 Lesley Butler on Thats Total Mom Sense with Kanika Chadda-Gupta

071: Lesley Butler — What’s For Dinner? This Smart Oven Is Doing the Cooking

071: Lesley Butler — What’s For Dinner? This Smart Oven Is Doing the Cooking 1920 1080 Chase Jennings

Since the pandemic began, families have been opting to eat at home instead of dining out and premium delivery services have become not only ubiquitous, they’re necessary. This new food tech startup sends you premium meals with a subscription, but you get something else — your very own smart oven. It’s called Tovala. You simply scan the barcode and the oven knows exactly how much time to cook it for. What I was most fascinated about is that it can scan other bar codes like frozen foods from Whole Foods or Trader Joe’s.

On today’s episode, I interview Lesley Butler, CMO of Tovala. A proud Canadian, she holds a BComm from Queen’s University and an MBA from Harvard. She’s spent 15 years in consumer marketing, innovation, and strategy roles at Pepsico, Bain, and Kraft. Most recently at Pepsico, she co-led marketing for the Quaker brand and oversaw innovation, launching over 30 products generating $200MM in revenue. Tovala has become a dinnertime savior in her busy life with two young boys. Her favorite ingredient is basil.

Since joining Tovala in 2018, Lesley has helped drive 5x growth and deliver over 1MM meals to customers. At Tovala Lesley oversees all marketing efforts across the customer journey including new user acquisition, customer experience, brand and design.

Prior to joining Tovala, Lesley was founder of The Growth Project, a strategic marketing advisory business helping early stage food & beverage startups chart a consumer-led path to growth. Previously, Lesley spent nearly 15 years in the CPG Food & Beverage industry where she held a number of senior roles in marketing, innovation, and strategy at Pepsico, Bain & Company, and Kraft Foods. During her time at Pepsico she launched over 30 new products generating over $200MM in annual revenue.

Originally from Canada, Lesley holds an MBA from Harvard Business School and lives in Chicago with her husband and 2 young boys.

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052: Liza Huber — Sage Advice on Entrepreneurship + Motherhood

052: Liza Huber — Sage Advice on Entrepreneurship + Motherhood 1024 512 Chase Jennings

Liza Huber is an entrepreneur, award-winning cookbook author, wife, mom of 4 and the CEO & Founder of Sage Spoonfuls; one of the most trusted brands in mealtime products for babies and kids available at major retailers both nationwide and internationally.

Liza had the idea for Sage Spoonfuls after her first baby was born. She couldn’t find homemade baby food products that offered the ease of use, convenience and quality she was looking for. At the time, she was working for NBC and didn’t have the desire to start a new business, but just a year and half later, her second child was born 9 weeks premature and everything changed.

After nearly losing her son, the importance of giving babies the healthiest start to life became her mission. She made a career pivot from TV to entrepreneur and dedicated herself fully to developing a product line that made healthy easy for busy parents. It was then that Sage Spoonfuls was born.

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044: Anjali Kumar — Legal Counsel, Business Strategy, and Spiritualism

044: Anjali Kumar — Legal Counsel, Business Strategy, and Spiritualism 1024 512 Chase Jennings

Anjali Kumar on That's Total Mom Sense Podcast with Kanika Chadda-Gupta

This episode is for the mompreneurs in the audience. So you have your newly launched brand and have taken it to market. You are seeing steady growth, are consistently posting compelling content on your company website and social media channels, and are engaging with your audience in an authentic way.

Last week, we talked about creating a buzz and establishing your brand credibility through Event Production with veteran Rachel Paige Goldstein.

Today, we are talking about all things legal related to your business. Enter author, attorney, advisor, speaker and idea acupuncturist, Anjali Kumar.

Anjali recently co-founded The Justice Dept, a women-led firm focusing on legal counsel and business strategy development for female entrepreneurs, executives, talent, and brands in technology, consumer product, entertainment, and fashion. Prior to that, she was the Founding Chief People Officer and General Counsel at Cheddar, and the Founding Head of Social Innovation and Founding General Counsel at Warby Parker. Anjali was Founding General Counsel at Acumen and Senior Counsel at Google. While at Google, Anjali curated and hosted the Google Speaker Series on campus in NYC bringing Googlers from around the globe face-to-face with today’s most prominent and innovative thought leaders including Anthony Bourdain, Questlove, and Jacques Pépin and hosted a YouTube interview series “Lunchtime at Google.”

Anjali has taught for several years as an Adjunct Professor at Columbia Business School and Fordham University. She has served as an advisor to prominent technology companies, luxury fashion brands, consumer products, and non-profit organizations including Malala Fund and IDEO.org.

In November 2017 she spoke at TEDWomen. Her “beautiful inspiring, and funny” talk “My Failed Mission To Find God – And What I Found Instead”, based on her book Stalking God: My Unorthodox Search For Something To Believe In (Hachette 2018), has been watched by over 3 million people around the world and translated into over twenty languages.

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043: Rachel Paige Goldstein — The Business of Event Planning & Production

043: Rachel Paige Goldstein — The Business of Event Planning & Production 1024 512 Chase Jennings

Rachel Paige Goldstein on That's Total Mom Sense with Kanika Chadda-Gupta

Sure it seems like we won’t be assembling for conferences, summits, or concerts anytime soon, but know that this is a blip in time. We will enjoy events and human connection again. I got a chance to interview Rachel Paige Goldstein prior to the pandemic.

An event production veteran with over 25 years of experience, Rachel is a Partner and Executive Vice President of Matter Unlimited. She is a masterful facilitator and connector of people, using her diverse background and perspective as a New York City native to cultivate experiences and opportunities for her clients. In her former role, as the Founder and CEO of Agent of Change Events, Rachel inspired global change by producing live events that created impact by leading strategic buzz strategy campaigns that celebrated today’s most influential voices. She curated dynamic panels and high-profile speaker engagements as well as led influencer outreach campaigns for a variety of mission-driven clients which have achieved over 1 billion social media imprints. The Agent of Change Events fundraising events reached over $70 million for various initiatives related to women’s rights, veterans’ issues, political advocacy, peace initiatives, social justice, and the arts. Additionally, Rachel uses her 300 hour yoga certification and mindfulness certifications to create dynamic wellness event experiences.

Rachel was a strategic advisor of the inaugural Women’s March on Washington and is a senior advisor at the Milken Institute. She is the co-founder and executive producer of the annual Dot2Dot Summit, a movement to convene powerful young leaders to inspire and challenge their generation to take ownership and action. Rachel proudly sits on the Advisory Board of the Rise of Broken Women and the Holistic Life Foundation.

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041: Kate Anderson — Crowdfunding to Scale Your Business

041: Kate Anderson — Crowdfunding to Scale Your Business 1024 512 Chase Jennings

Kate Anderson on Thats Total Mom Sense with Kanika Chadda-Gupta

As the adage goes, “it takes money to make money.” For female entrepreneurs, that money can be elusive when starting a business or trying to grow one.

According to a Forbes article by Kerry Hannon, author of “Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life,” her friend Linda Abraham — a serial entrepreneur, angel investor and start-up board member told her the biggest hurdle for female entrepreneurs: “Raising capital. I am sorry to say that, but it’s true.”

Hannon interviewed several women in the early stages of starting ventures and each said that having enough seed money in the bank is what is slowing them down. A few said they considered launching a crowdfunding campaign — raising cash online through a campaign and inviting people to help them. But they were nervous about taking this non-traditional approach.

On today’s show, I am joined by Kate Anderson of iFundWomen, a popular crowdfunding platform for female entrepreneurs.

Kate Anderson is a leader in generating change and gender equality within the private fundraising space. As co-founder and Operations Director of iFundWomen, she has driven millions of dollars into the hands of female founders. iFundWomen’s flexible crowdfunding platform combines a pay-it-forward model, expert startup coaching, professional video production, and a private community for its entrepreneurs, all with the goal of helping female entrepreneurs launch and grow better businesses. Kate lives in Boston with her husband and their three kids, Maggie, JR and Audrey.

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039: Jana Blankenship — Wild Beauty – Why Plant-based is the Way to Go

039: Jana Blankenship — Wild Beauty – Why Plant-based is the Way to Go 1024 512 Chase Jennings

39 Jana Blankenship - Featured

Jana Blankenship authored a book called Wild Beauty and is here to tell us all about it. She is the founder of Captain Blankenship.

Founded in 2009, Captain Blankenship is a green beauty company based in New York’s Hudson River Valley that makes haircare, skincare, bodycare products and scents with organic ingredients. Social responsibility and sustainability of ingredients and packaging are at the heart of the company, which is a B Corp, Leaping Bunny Certified and part of 1% for the Planet. Captain Blankenship was born out of Jana Blankenship’s desire to create organic beauty products that create a direct link with nature. From its birth in Jana’s kitchen, the company has grown into a full product line sold at The Detox Market, Credo Beauty, Anthropologie, Follain, CAP Beauty, and over 300 stores nationally and internationally. Captain Blankenship also launched a gender-neutral skincare and grooming line called Sailor by Captain Blankenship in 2018 that is available in Target stores nationwide. Jana is the author of Wild Beauty, a holistic primer for green beauty rich in practical wisdom, anecdotes and 45 DIY recipes for natural perfumes, skincare, hair care, body care, teas and tonics. She lives in Gardiner, NY with her husband, two children, dog and cat.

She’s a mom of two kiddos, Mila (6) and Caspian (4). She’s a passionate educator about plant based beauty and says, “It’s been a wild ride running a growing business alongside two growing kids, but I am loving the joyful chaos of it all.”

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