PARTNERSHIPS

PARTNERSHIPS

AS SEEN IN

Case Studies

Manhattan Toy Company

About The Partnership

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Press

Kanika Chadda-Gupta on Manhattan Toy Company Blog

Manhattan Toy

That’s Total Momsense Feature

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91 Jeanne Bleu on Thats Total Mom Sense with Kanika Chadda-Gupta
091: Jeanne Bleu — Toys That Bring Joy During Each Milestone 1920 1080 Chase Jennings

091: Jeanne Bleu — Toys That Bring Joy During Each Milestone

Are you worried your kids are addicted to their screens and are not using their imagination and curiosity as much as they…

Dummy Image

The design process balance technical functionality & visual elements.

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It literally sets in motion a series of new features, such as ultra-dynamics parallax.

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It literally sets in motion a series of new features, such as ultra-dynamics parallax.

WOMEN
AGES 25 - 34
AGES 35 - 44
FROM THE US
FROM INDIA
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Distribution
Rukus Avenue Radio
Apple Podcasts
Spotify
Google Play
Stitcher
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FEATURED EPISODES

019: Rebecca Minkoff — What the F: Fashion, Family and Female Empowerment 1024 512 Chase Jennings

019: Rebecca Minkoff — What the F: Fashion, Family and Female Empowerment

052: Liza Huber — Sage Advice on Entrepreneurship + Motherhood 1024 512 Chase Jennings

052: Liza Huber — Sage Advice on Entrepreneurship + Motherhood

056: Dr. Anate Brauer & Nathalie Carpenter — Let’s Talk About IVF 1024 512 Chase Jennings

056: Dr. Anate Brauer & Nathalie Carpenter — Let’s Talk About IVF

Contact For Rates

Interested in custom services? Sponsorship and partnership rates are negotiable.

BRAND: GAIAM

Gaiam brands include Gaiam for yoga and fitness; Gaiam Restore, focused on wellness; SPRI, focused on fitness. The company has a distribution network that consists of about 38,000 retail doors, 18,000 stores within stores, 5,000 category management locations and e-commerce. The company mission is to use its standing as a leading lifestyle brand to make yoga, fitness and wellness accessible to all.

ROLE: BRAND AMBASSADOR & CONTENT CREATOR

On a weekly IG Live on Gaiam’s Instagram account (146.3k following), Kanika hosts a segment called “Mom Sense,” where she shares her personal experience of balancing motherhood and her career and conducts interviews with thought leaders on parenting, wellness, and self-care.

Kanika promotes her Gaiam/SPRI affiliate code (MOMSENSE20 yields customers 20% off all products on gaiam.com and spri.com) via:

  • Podcast Advertising (pre-roll and mid-roll ads)
  • Email Marketing
  • Social Media sponsored posts (IG, FB)
  • Stories (IG, FB)

CONVERSION: Conversion rates on e-commerce referral traffic averages around 6% (4% of Gaiam; 12% for SPRI), significantly above typical industry average of 1%-2%. This speaks to Kanika’s highly engaged and targeted audience. Her Instagram videos average between 1,500 – 2,000 views.

LIVE ADS & SPONSOR READS

PRE & MID-ROLL PODCAST ADS

EMAIL MARKETING

INSTAGRAM VIDEOS

INSTAGRAM STORIES

YOUTUBE VIDEOS

SPONSORED POSTS

GIVEAWAYS

BRAND AMBASSADOR

PRODUCT REVIEWS

SOCIAL MEDIA PROMOS

PRODUCT PLACEMENT

BRINDA BHATT

TALENT MANAGER

KANIKA CHADDA-GUPTA

FOUNDER, HOST