As you all know, my passion is storytelling and it’s been the common denominator in my work in media so it’s no wonder that I look for stories wherever I go. Did you ever think that a piece of jewelry could tell a story? I am so pleased to announce my partnership with a demi-fine jewelry brand, Klas Squared. We have a very special surprise for you at the end.
But for now, I want to shine a light on the founders of the brand, a mother-daughter duo – Lori and Kirsten Schmidtke, and share their story.
About Lori Schmidtke
Lori Schmidtke is the founder and lead designer of Klas squared. With a career in fashion design spanning over three decades, Lori’s creative brilliance is the passion behind the brand’s designs and aesthetic. Her artistic vision combined with a focus on quality is evident in the modern minimalism and clean composition of each piece. Lori designs and handcrafts Klas squared jewelry in her home studio in London, Canada.
Designing for Klas squared is all consuming for the designer. Lori thrives on the process of sourcing materials based on colour, shape and texture and finding new and modern ways to create jewelry for the everyday, powerful woman:
“I see everything through a lens: colour, shape, and composition. Whether it’s admiring nature, fashion, contemporary art or travel, I’m always envisioning it as a piece of jewelry”.
About Kirsten Schmidtke
Kirsten Schmidtke leads the business, branding, and content strategy for Klas squared. With a successful background in business and creativity in her DNA, she was motivated to join forces with Lori for an opportunity to make a mark and leave an impact. She is drawn to the colour, detail and composition of fashion, falling in love with its ability to transform your mood, your energy, and your confidence.
Kirsten’s talent in the art of styling, curating a look, and creating a brand aesthetic, led her to the centre of Klas squared’s campaigns modeling the newest designs. Although much of her time is spent analyzing numbers, driving business strategy, and writing copy, her love for the creative process is equally as important, and fulfilling.
“I don’t get to make all of the decisions [at work], but I do get to decide what I wear. I believe fashion has the ability to transform your energy, and accessories have the power to take it a step further: to express your personality, your beliefs, and what you stand for.”
Meet My Guest:
- WEBSITE: Shop.KlasSquared.com
- INSTAGRAM: @klassquared
- INSTAGRAM: @lorischmidtke
- INSTAGRAM: @kirstenschmidtke
- FACEBOOK: /klassquared
- FACEBOOK: /kirstenschm
- LINKEDIN: /klassquared
- VITRUVI: Vitruvi Stone Diffuser