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100 Rachel Blumenthal on Thats Total Mom Sense with Kanika Chadda-Gupta

100: Rachel Blumenthal — Putting the Fun(ction) in Kids’ Fashion

100: Rachel Blumenthal — Putting the Fun(ction) in Kids’ Fashion 1920 1080 Chase Jennings

If you’re a mom, chances are you are part of the cult following that the children’s apparel brand, Rockets of Awesome, has garnered over the years. And if you don’t know, now you know.

Today I’m joined by its Founder/CEO Rachel Blumenthal, who’s a serial entrepreneur, fervent risk taker, and mother of two alongside her husband Neil Blumenthal, CEO of transformative and socially conscious lifestyle brand of eyewear, Warby Parker.

Together, they have an equal vested partnership in raising their two wonderful children, Griffin and Gemma.

Rachel began her career at Yves Saint Laurent, before launching her first entrepreneurial venture as designer and founder of the fashion jewelry brand Rachel Leigh. The brand was licensed to GlamHouse in 2011. Rachel then lent her hand to Warby Parker, which was cofounded by her husband Neil, before founding and acting as CEO of Cricket’s Circle, the trusted resource and editorial destination for everything baby and toddler. It was the insights and learnings from the Cricket’s Circle community, in addition to her own experience as a mother that inspired the idea for Rockets of Awesome.

The company’s credo is to simplify the lives of parents and celebrate real life with kids (meltdowns included). ROA prides itself on pushing the boundaries of what it means to be a modern kids clothing brand, giving you the ability to shop whenever and however you want—whether you want to stock up when it’s convenient for you, or Subscribe + Save big. They’ll always put the win-win (a.k.a., you AND your kids loving the clothes and experience) first in everything they do. And made up of a team of moms, dadsd, aunts, and uncles, they understand the preferences and pain points to a T. Graphic T.

I’m excited to dive into this colorful conversation.

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