In the digital age, we have the ability to create and consume content, namely stories be it fiction or nonfiction, around the clock at our fingertips and since this way of life is all that Gen Z has ever known, it’s important to understand what sticks. What do teens enjoy as a pastime? How do they communicate? What resonates most?
One such app which is revolutionizing the art of storytelling is Hooked and the mastermind behind it is Prerna Gupta.
Prerna Gupta is a female founder who has launched entertainment apps reaching over a billion people. She is currently Founder & CEO of Hooked, a storytelling platform reaching 100 million Gen Z viewers worldwide. Hooked has been the #1 app on the App Store and Google Play in 25 countries and has won numerous design awards for its innovative chat fiction format. You can read more about what led Prerna to found a storytelling startup in this article she wrote for Vogue.
Hooked investors include Sound Ventures (Ashton Kutcher), The Chernin Group, WME/Endeavor, MACRO (Charles King), Steph Curry, Kevin Durant, LeBron James, Mariah Carey, Jamie Foxx, Joe Montana, Anjula Acharia, Aasif Mandvi, Cyan Banister, Eric Ries, Cowboy Ventures, Founders Fund, SV Angel and Greylock, among many others.
Prerna has been named one of the Most Influential Women in Tech by Fast Company, and her writing has been featured in New York Times, Vogue, Forbes and TechCrunch, among others. Prerna graduated Phi Beta Kappa from Stanford University.
Meet My Guest:
- WEBSITE: Hooked.co
- INSTAGRAM: @prernagupta
- TWITTER: @prernagupta
- FACEBOOK: /yogiprerna
- LINKEDIN: Prerna Gupta
- FORBES: ‘The Queen Of Viral Apps’ Prerna Gupta Is Leveraging A.I. To Bring Diverse Storytellers To The Forefront
- LA TIMES: The Wide Shot: The producer taking TikTok storytelling to Hollywood